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Which is the Best CMS for your business website?

Trying to decide which website builder is best among Wix, Squarespace and WordPress? Find out by evaluating the pros and cons of these amazing website builders. We’ve compiled a detailed comparison on ease of use, pricing, support, and LOTS MORE! Go through this article and decide for yourself which website builder is the right and best choice for you!

WIX Vs SQUARESPACE Vs WORDPRESS: Complete Comparison

Thousands of websites are created daily. Website owners and webmasters are frequently faced with the challenge of which website building software to use. Beginners often ask us which the best platform among Wix, Squarespace, WordPress, and other website builders. There is no straight answer to this question, as these are all great website builders. There is only the right software for you, not the best. Reason: Each website builder has its strengths and weaknesses, and its best application environment. A particular analogy to make this clearer is: Which vehicle is better between a saloon and a jeep? There’s really no straight answer as factors can work to determine. For example, a jeep will be better for a larger family or for a rough terrain. A saloon is best suited for good roads. You get the sense now?

Okay, while there’s no straight question to this frequently asked question, we will help you get a general idea of which website builder is the best for your objective. To that end, we have compiled a highly detailed comparison guide on Squarespace, Wix and WordPress. While there are other website building software like Weebly, Jimdo, etc, we will be focusing on Wix, Squarespace and WordPress.

We will point out the major differences among these platforms so that you can choose the right platform that addresses your needs.

Special attention should be given to the right platform to use, as this can have a telling effect on your website’s overall feel, look, performance and ultimately, success.

Okay, without further ado, let’s consider the differences among the services.

 

Ecommerce Website Design: 9 Most Effective Tips that Will Bring You Sales

9 Tips That Will Bring You Sales

An excellent e-commerce design is crucial if you want to start your e-commerce website. Doing so allows you to convert your site visitors into paying customers over time.

It will be ideal if your e-commerce site design makes the whole purchasing process quick, easy, and seamless. That’s because no matter how great your online ads are, you could lose out valuable customers.

You could be wasting money on ads if users click away from your site and the very second they get there.

Hence, it is imperative to optimize your online stores to bring in sales.

In this post, we will be discussing the 12 most useful tips that help bring you sales.

1. Use Simple Website Design

Using simple design is one of the best design strategies that you can apply to your site. Simplifying your site design can make a huge difference when it comes to your website’s success or failure.

Although it can be tempting to pull out the bells and whistles in your site, trying too hard can be counterproductive. Most people don’t like it if you’re working hard to sell them something.

If you want to boost your sales, optimize your site by taking off any unnecessary details. By “unnecessary details,” we mean design elements that distract users from primary conversions points.

Luckily, the design process doesn’t have to be cumbersome. For instance, if you run a web design agency, you can opt for a web design agency WordPress theme.

Nonetheless, it would be to know the effective ways to use whitespace. This is to make your website visually appealing and easy to navigate.

A simple site design places focus on your website’s conversion points. It also leaves very little room for users to stray away from your site, driving sales.

2. Add A View Cart Button

Adding a view cart button is your site will more likely make a shopper complete a purchase.

You can only add this view cart button only if a prospect has been seen for more than 30 seconds.

This provides them with ample time to learn more about the product before asking if they’re for sale. Try to keep it simple and visible at all times!

3. Be Honest About Pricing

Displaying the prices on your website allows you to attract the kind of customer that you want. You might think that if you show your prices, a user will go to a cheaper competitor, but that’s not always the case.

When you display your prices right from the get-go, you’re already making it clear to your audience who you’re targeting.

If you’re selling cheap items and want to attract price-conscious buyers, that’s not a problem! The same goes for when you’re selling something more expensive and want to attract a different kind of customer.

Just explain to your prospects what makes them different and why they should choose you over your competitors.

4. Don’t Distract Users

It would be ideal for optimizing your e-commerce design to generate sales.

While it’s nice to publish any information on your website, you shouldn’t distract them from accessing their main goal.

Make sure that this information, if you decide to add them, won’t distract users from making a purchase.

5. Upload High-Quality Photos

In web design, it’s already quite common knowledge that high-quality visuals increase conversions.

According to a recent case study, incorporating high-quality and relevant images in a website design increases conversions to up to 40 percent.

No one wants to buy a product they haven’t seen. If you want customers to buy your products, they need to show it to them via high-quality photos.

Professionally shot photos for your product can go a long way in building your customers’ confidence and trust in your brand. If they feel confident that they know what they’re buying, they’re more likely to make a purchase.

But if there are low-quality or unavailable product images, they’ll be quite hesitant to buy from you. As a result, your conversions are going to tank.

So, make sure that you do yourself a favor by uploading high-quality images on your site. Your conversions (and your customers) are likely going to thank you.

6. Include Customer Reviews

Another way you can build people’s trust in your brand is social proof.

When designing your site, search for ways to showcase positive reviews from previous customers.

It can be as simple as having a Rating section under the product description. You can also opt to add a button wherein customers can leave their testimonials without hassle.

You can also add a Testimonial section on your homepage. Another way to include customer reviews is to ask previous buyers what they liked about your products and place that in your blog.

The more site visitors will be aware that other people have a positive shopping experience on your site, the more trustworthy you’ll become. As a result, your conversions will go up.

7. Make Your Product Categories Easy To Navigate

Your product pages and product categories should be easy enough to navigate. Customers should be able to browse through your products and filter them according to size, color, and product type.

The easier it is for categories and pages to navigate, the easier it will be for your customers to find what they’re looking for.

8. Make Your Checkout A Breeze

If your checkout process is a pain to customers, you’ll lose them. So, make your checkout page clean, simple, and easy enough to navigate.

Please give them the option to check out on your site as a guest. Everything should also be crystal clear right from the beginning.

The information that you need to process the purchase, the various shipping methods of their order, return, policy, etc.

9. Optimize Your Page Loading Speed

If your site design loads at terribly slow speeds, you’re going to lose out on prospective customers. An infographic by Kissmetrics shows that if your site hits approximately 4 seconds of loading time, you’ve already lost 25 of your viewers.

Try to minimize the sizes of your photos and other media as much as possible, while still ensuring they remain high quality.

Intentional use of whitespace and color can also go a long way. Moreover, if you’re working closely with a website designer, communicate how your site speed is prioritized.

Designing your site can be tricky. You need to develop a website that looks stunning, but it should also convert customers like crazy. Hopefully, you can incorporate these tips on your e-commerce site to give it the boost that it deserves!

Mobile Application Penetration Testing Methodologies

Mobile Application Penetration Testing Methodology as a security testing measure, analyses security perimeters within a mobile environment. Derived from the traditional concept of application security methodology, its main focus lies on client-side security and it broadly puts the end-user in control.

By conducting penetration testing, companies can gain insights into the source code’s vulnerabilities, bottlenecks, and attack vectors beforehand. This way, once all shortcomings are known, developers can put in fixes to plug these gaps and change the design to address the issues at hand.

 

Types of Penetration Testing

Types of Penetration Testing

 

Penetration Testing has become a valuable methodology for companies and organizations alike to generate valuable insights into their software/hardware systems. Through these tests, software and hardware systems are subject to planned attacks, to expose the inherent security flaws, which can be addressed as a part of the development plans.

Here are some of the various types of penetration testing, which are most commonly used by organizations these days:

1)   Web Application Penetration Testing:

As per Verizon’s “2020 Data Breach Investigations Report”, data breaches caused due to web application vulnerabilities reached up to double digits (43%) in 2019 itself. 

Web application penetration testing is used broadly to check for vulnerabilities or security gaps in web-based applications.  Typically, web application penetration testing would include web-based applications such as browsers, along with their individual components like ActiveX, Silverlight, Plugins, Applets and Scriptlets. Such tests are quite detailed and targeted towards specific components. 

2)   Network Service/Infrastructure Testing Penetration Testing

Network penetration testing helps identify weaknesses within the network infrastructure, which can either be on-premises or in the cloud. This is a crucial test to ensure the safety and security of business-critical data. Network service penetration testing often includes the following checks:

  •       Insecure configurations
  •       Encryption vulnerabilities
  •       Missing security patches

The testing procedures are further divided into external and internal testing, which can be carried out depending on the need of the hour.

3)   Client-side Penetration Testing:

As the name suggests, client-side penetration testing procedures are solely carried out to discover vulnerabilities in client-side applications. Such applications include the likes of Putty, web browsers, email clients, Macromedia Flash, amongst others.

4)    Wireless Penetration Testing:

Wireless penetration testing examines and tests the connections between the different devices connected to the corporate Wi-Fi network. Such devices can include laptops, smartphones, and tablets along with the internet of things devices. Such tests are performed onsite, as the pentester needs to be in the range of the Wi-Fi signal for testing purposes.

5)   Social engineering Penetration Testing:

When a malicious hacker attempts to trick end users into revealing sensitive information, which includes usernames, passwords, amongst other sensitive information, it qualifies for Social engineering testing. Some common attacks include, but are not limited to, the following:

  •       Phishing
  •       Vishing
  •       Smishing
  •       Imposters
  •       Pre-texting

6)  Physical penetration testing:

During this testing type, by stimulating a real-world threat, organizations can attempt to pre-empt the physical barriers around a business’s infrastructure, system, employees, etc. If a hacker is able to gain physical access to a server room, it can have an adverse impact on the business, customers and other working relationships.

 

Mobile Application Penetration Testing Methodologies Stages

Mobile Application Penetration Testing Methodologies Stages

 

Broadly speaking, mobile application penetration testing methodologies stages include the following stages:

1)          Discovery

2)          Assessment and analysis

3)          Exploitation

4)          Reporting

 

1) Discovery

The discovery process includes gathering information, which will further form the basis of the penetration testing phases. The data collected is used as a base in the process of checking for vulnerabilities, which can make or break the pentest.

The discovery process encompasses the following steps:

Open-Source Intelligence: Commonly known as OSINT, the pentester searches the Internet for information pertaining to the application. Such information can be found on search engines, social networking sites, source code repositories, developer forums and even the Dark Web.

Understand the Architecture: It’s important for the pentester to understand the architecture, and further develop a threat model to use in the application/platform. In an ideal test, the tester should take into consideration the company behind the application, their business case, along with the stakeholders. These can be complemented with the internal structures and processes also.

Client-side vs server-side scenarios: The pentester needs to identify the type of app, which could range from native, hybrid, or web while testing the cases. Some further considerations include the app’s network interfaces, session management, jailbreaking, user data amongst others.

 

2) Analysis/Assessment 

The process of analysis and assessment is rather unique as it needs the pentester to analyse the application before and after installation. Some assessment techniques included are as below:

Static Analysis: Static analysis is executed with the source code of the application only. Other times, it might use the decompiled source code and accompanying files, depending upon the availability.  

Archive Analysis: Android and iOS app installation packages are extracted and thoroughly examined, with an aim to review configuration files.

Reverse Engineering: The compiled applications are all converted into readable code. The pentester further analyses the decompiled code with an aim to understand and decipher the application functionalities and hunt for vulnerabilities.

Local File Analysis: As soon as the app is installed, it has its own directory within the filesystem. When the application is being used, it reads and writes from this directory. Such files are analysed during the testing phase.

Dynamic Analysis: This form of analysis is performed while the application is still running. It includes forensic analysis of the file systems while monitoring the traffic between the application and server.

Network and Web Traffic: A test proxy is used to control the security tester, and certain configurations are made within the server connections to reflect the proxy connections. The network traffic is intercepted and analysed, especially the transmission between the application and the server.

Interprocess Endpoint Analysis: Android apps consist of the following IPC endpoints, which need to be analysed:

a) Intents: These refer to signals which are used to send and receive messages between different components within Android systems.
b) Activities: These include the screens/pages within an application.
c) Content providers: These contain all accesses to a specific database
d) Services: Services run in the background and continue to perform tasks, irrespective of the main application’s status.
e) Broadcast receivers: These are dependent on intents that are received from different applications within the Android systems.

 

3. Exploitation

The exploitation stage is probably the most important step during the penetration test. The pentester needs to find hidden cues which can successfully shed light on different vulnerabilities, which become a determining factor between a successful and unsuccessful test.

Here are some steps, which can make the Exploitation process a success:

·       Open-source intelligence (OSINT): The first step refers to the process of reviewing publicly available information. A pentester needs to search for all possible information about the application, wherever possible. Important pieces of information can be found on search engines, social networks, the dark web, and developer boards.

·       Architecture understanding: What makes a good threat model? Understanding the application architecture plays an important role in designing a foolproof threat model, which can predict any external threats to an application. The pentester would need to track the external stakeholders, users, and followers, to get an idea about the intended usage.

·       Client and server-side situations: A tester is well equipped to recognize the nature and type of application, which can range between native, hybrid, or web. An application network access includes network interfaces, methods of communication with third party resources, user data, session management, and root detection.


4. Reporting

·       Report preparations: The final stage of mobile application penetration testing is reporting the findings via technical reports and even an executive-level paper. Whilst an executive-level paper contains a high-level summary of your findings, it is most appropriate for management review. The technical report, unlike its counterpart, covers a list of vulnerabilities fixed individually, along with specifications to recreate the vulnerabilities, their risks, and recommended remediation procedures.

·       Presentation: The final documents need to be presented to the end client. Any suggested recommendations, updates, and questions need to be addressed during this phase. The documentation is revised accordingly, and the final version is presented to the client for review. Once this step is completed, the pentester can validate the remediations and approve them for final review. 

 

Conclusion

The Mobile Application Penetration Testing Methodology is vendor-neutral since it helps drive transparency and facilitates repeatability. It’s a holistic approach, as it provides flexibility towards the security of mobile applications.

All the steps within the Mobile Application Penetration Testing Methodology use intelligence gathering, assessment, exploitation and clear reporting to enhance the process of penetration testing.

Software Development Outsourcing Guide

Software development outsourcing is a brilliant strategy. It helps companies around the world bridge the tech talent gap, optimize costs and speed up time-to-market. It is important, however, to know when and how to use this model to ensure it will justify the investment.

We put together this guide based on the market best practices and our decade-long experience in IT outsourcing and software team augmentation.

Table of contents:

  1. Software development outsourcing vs. an in-house team.
  2. When to outsource software development: use cases and different approaches.
  3. How to outsource software development with minimum risks.
  4. Successful software development outsourcing with Digiteum.

Software development outsourcing vs. an in-house team

What IS outsourcing software development model anyway? Generally speaking, if you outsource software development, you entrust the whole or part of your project development to an outside tech provider. It suits both companies that don’t have an in-house tech team and those that do but need to get more tech specialists on board.

outsourcing software development services

Let’s go through the most common reasons why companies opt for the outsourcing model and learn how they benefit from it.

When to outsource software development: use cases and different approaches

You have budget limitations and need to optimize cost

Tight budget is one of the main reasons to outsource software development. This model allows to drastically decrease the cost of development and work out an efficient saving strategy.

  • The cost of working with a remote development team from reliable outsourcing locations (e.g. Eastern Europe) is lower than hiring an in-house development team in the U.S., Australia or Western Europe.
  • You don’t have to invest in a lengthy recruitment process, employee benefits, health insurance and take on long-term financial commitment to employment.
  • You don’t need to invest in additional infrastructure, office space and equipment.

Example: A San Francisco-based producer of wireless earbuds planned to build an MVP app for their wearable. They needed a development strategy that would be cost-efficient and at the same time allowed them to get a product with several unique features such as AI-based translation, in-app text and voice messaging. We suggested an optimal tech stack and integrations and developed the app with the required functionality within the budget and time limits.

You’re on a tight schedule or need a temporary scale-up

Naturally, it takes less time to find a reliable tech provider with the necessary skills than to build up an entire in-house team or train new employees. This is why outsource software development model works so well for many startups focused on fast kick-off. However, enterprise-level companies and SMBs equally value efficiency and often resort to outsourcing to speed up their projects.

  • Tech companies already have a core team, including lead engineers, architects, DevOps, designers and QA specialists who often can start within 2-4 weeks. Even if some competence is missing, vendors leverage their resources to quickly bring in new talent.
  • Software development outsourcing is a good option to quickly ramp up an existing in-house team if you need to meet a tight project schedule.

Example: A leading U.K. company in the pharmaceutical sector set a goal to build an innovative data analytics and collaboration platform within 8 months. To meet this tight deadline, they had to augment their engineering team and add at least 15 software engineers, DevOps and QA specialists to their team. We filled in all the positions on short notice. A group of teams working on the project met the deadline and continues working on the platform today.

You are missing skills or competence in-house

Outsourcing development to other countries is a proven practice to access top-rated engineers that would otherwise be hard to find in your location.

  • This model is an ideal solution for companies that experience tech talent shortages locally.
  • Having access to a global talent pool, you get better chances to find specialists with specific domain expertise and tech skills your project needs.

Example: A Canadian company that specializes in printing technology needed to redesign its web application and develop new functionality. Our team has a decade-long experience working with similar web applications and in-depth knowledge in this niche. We used this expertise to redesign the system, chose relevant tech stack and offered a range of proven engineering solutions to develop a feature-rich high-performing frontend time and cost-efficiently.

Now that we figured when to outsource software development projects, let’s also learn where to go for top-tier talent.

  • Onshoring. This approach means that you outsource to a tech company in your country of residence. This is often the case if you search for competitive rates outside big hubs (e.g. a New York company is outsourcing software development to a tech agency in Tuscon). The biggest pros of this approach are proximity, no cultural differences or language barrier, though savings are significantly lower than that of nearshoring and offshoring.
  • Offshoring. Outsourcing to an offshore provider is one of the most economical strategies thanks to a big gap between the rates in certain locations (e.g. a U.K. company outsourcing to a software house in the Philippines). There are several risks connected to communication inefficiency due to time differences or a cultural mismatch. These risks, however, can be minimized by setting up an effective communication framework from day one.
  • Nearshoring. Nearshoring means outsourcing from a vendor in a neighboring country (e.g. a German company outsourcing to Poland or the Czech Republic). This is perhaps the most balanced approach because it combines the pros of onshoring – minimal cultural differences or language barrier, overlapping time zones – and offers viable savings like the offshore approach.